Saturday, February 8, 2014

Myanmar welcomes Japanese brand goods

Myanmar is welcoming a number of Japanese brands at a large expo that opened on Friday.

Democratization and economic reforms in the country have made it an attractive international market. Many Japanese firms are making inroads into Myanmar, which has been called "Asia's last frontier."

This is the third year the Japan External Trade Organization, or JETRO, is holding the annual "Japan Festival." It started after Myanmar shifted to a civilian government and is held the country's largest city, Yangon.

A ribbon-cutting ceremony on Friday morning kicked off the fair.

Products are being exhibited by around 200 Japanese firms, the largest number since the fair started. They include home appliances, foodstuffs and cosmetics. The companies want to enter Myanmar and target the middle class which is gaining affluences as the country's economic growth continues.

A Myanmarese man visiting the festival said he is planning to buy a washing machine and Japanese products are durable and of high quality.

The fair will continue through Monday, and events for promoting Japanese anime and television dramas will be held on the weekend.